Understaffed Japanese restaurants and food chains are trying to make their uniforms more stylish to attract more young female workers.
B-R 31 Ice Cream Co., the local franchise of American ice cream chain Baskin-Robbins, replaced its uniform in February with a new one designed by Wego Co., an apparel chain whose clothes are popular with teens and young adults.
"We made the change after some of our outlets asked us to come up with an appealing uniform that would be helpful in recruiting part-timers," a B-R 31 official said.