Though it only has 13 employees, an auto parts manufacturer in central Japan boasts a 50 percent share of the market for auto racing seats in Asia, and is regarded as one of the five biggest global brands.
"We are pursuing products that can make people excited when they're seated," said Mineo Takase, the president of Bride.
The firm is based in Aichi Prefecture, where automaker Toyota Motor Corp. is also headquartered.