The surge in Filipino visitors is likely to continue thanks to Japan's eased visa rules, affordable travel cost and a rise in Filipinos' financial stability, travel and tour executives said Friday.

According to the Japan National Tourism Organization, Japan received close to 350,000 visitors from the Philippines last year, up almost 30 percent from 2015, when it was nearly 269,000.

In 2014, when Japan started relaxing its visa policy for the Philippines to attract more tourists, it received over 184,000 visitors, 70 percent more than the 108,351 logged the year before.