NewsPicks is a Japan-oriented financial news website focused on new technologies and IT, using corporate reporters to target young, tech-savvy readers.

This is according to the company's reporters themselves, who are newly recruited from the "old media" weekly business magazine Diamond, which, like other major Japanese newspapers, tends to focus more on the staid topic of corporate management than the latest trends in tech.

Launched in 2013 by Uzabase, which offers financial data on some 3.8 million companies worldwide, NewsPicks features financial reporting from its own and major Japanese media outlets along with views from experts.