Made-to-order people movers, including spiral escalators and elevators with doors bearing elegant Islamic designs made at Mitsubishi Electric Corp.'s Inazawa Works, are becoming popular in Asia.

As the domestic market approaches saturation, Mitsubishi Electric is using the eye-catching and unique products made at its plant in Inazawa, Aichi Prefecture, as advertisements to boost offshore sales.

The spiral escalator uses a special system that combines both rotating and vertical movements.