Businesses are increasingly showing support for lesbian, gay, bisexual and transgender people as Japan comes to acknowledge LGBT needs and concerns.
Companies are sponsoring parades, gatherings and other events that aim to draw attention to LGBT people and the issues they face.
Japan Airlines Co. and Japan TransOcean Air Co., a JAL group carrier based in Naha, Okinawa Prefecture, were among companies that sponsored the "Pink Dot Okinawa" event held in the prefectural capital in mid-July.