At Nagoya City Art Museum, Seizo Tsukamoto has changed his appearance to look like the late Japanese-French painter Tsuguharu Fujita (1886-1968) — a mushroom hairstyle, short mustache and round-rimmed glasses — to promote the museum's Fujita exhibition, which kicks off on Friday.

"I'm not a curator, but I'd still like to contribute to promoting the exhibition as an admin," said Tsukamoto, 36.

It's working. Tsukamoto has successfully gained the attention of visitors with his impersonation of Fujita.