Toyota Motor Corp., the dominant maker of gasoline-electric autos, will push forward with its strategy to build and sell hybrid models in China, in spite of the government's unwillingness to subsidize the technology.

The Japanese automaker wants to bring a hybrid version of its RAV4 sport utility vehicle to market in China as soon as possible, said Matsumoto Shinichi, executive vice president of Toyota's local engineering and manufacturing unit.

The firm plans to localize the development and production of hybrid SUVs in the world's largest auto market, after introducing Corolla and Levin hybrid compacts late last year.