Seismic isolation is an excellent technology to help make structures more resistant to earthquakes by installing equipment to isolate a building from the ground and keep tremors from reaching the building. Seismic isolation systems reduce shaking by placing rubber, lead or other substances between structures and the ground, using them as a cushion to absorb tremors.
Buildings equipped with seismic isolation systems suffered minimal damage, even in the Tohoku region, during the Great East Japan Earthquake in March 2011.
One such building belongs to Starts Construction and Asset Management Co. (Starts CAM) in Sendai.