Name a new McDonald’s Japan burger and win a 10-year supply

JIJI

Burger fans, step forward.

McDonald’s Holdings Co. (Japan) is to solicit suggestions for the name of a new burger tailored to Japanese tastes, offering a cash prize equivalent to a decade’s supply of burgers.

The prize of ¥1,423,500 is calculated from the cost of a ¥390 burger every day for 10 years, it said Monday.

The new product will have a Feb. 2 launch. It is tentatively named “juicy beef burger with hot potatoes grown in Hokkaido, cheddar cheese and specially made onion sauce flavored with burnt soy sauce.”

The contest goes live on Feb. 2 and entries are welcome until Feb. 15. The new burger will be sold under the winning name from Feb. 23.

It is the first time the Japanese arm of global hamburger chain McDonald’s Corp. has launched a public competition of this kind. It is currently trying to attract new customers, and the competition is seen as being part of these efforts.

  • Al_Martinez

    For all you gaijin, submit your entry under a J-name if you can–a katakana name entry won’t win.

  • Hans Gruber

    “burnt soy sauce”? No, I think they meant “caramelized”

    • Raika

      well it could be direct translation . it may mean “caramelized” in japanese tongue just as you said.

  • https://profiles.google.com/u/0/115156120653225828496/about Essex Blur

    How about the Ue~tsu- Phoo?

  • MPrck

    When a foreigner thinks farm fresh, they think Hokkaido, so why not the name Hokkaido special ?

  • Meimi132

    The Hot Potato. It’s not that original or imaginative, but it’s simple and to the point.

  • Meimi132

    The Hot Potato. It’s not that original or imaginative, but it’s simple and to the point.

  • James

    McCrap ?

  • David Williams

    “Hokkaido Hari Kari Burger”

  • boganus

    The Ganbatte Burger? The Chikan Burger?

  • Brad Pearce

    How about the Mc Ryūniku. It’s a fun twist of the Japanese word for beef (gyūniku) and the word for dragon (ryū). Or maybe the Mc Gyū-Daizu.