Burger fans, step forward.
McDonald’s Holdings Co. (Japan) is to solicit suggestions for the name of a new burger tailored to Japanese tastes, offering a cash prize equivalent to a decade’s supply of burgers.
The prize of ¥1,423,500 is calculated from the cost of a ¥390 burger every day for 10 years, it said Monday.
The new product will have a Feb. 2 launch. It is tentatively named “juicy beef burger with hot potatoes grown in Hokkaido, cheddar cheese and specially made onion sauce flavored with burnt soy sauce.”
The contest goes live on Feb. 2 and entries are welcome until Feb. 15. The new burger will be sold under the winning name from Feb. 23.
It is the first time the Japanese arm of global hamburger chain McDonald’s Corp. has launched a public competition of this kind. It is currently trying to attract new customers, and the competition is seen as being part of these efforts.