First ‘animate’ Japanese manga store to open in Thailand next month


Japan Manga Alliance Co. said Friday it will open its first manga and animation goods store in Thailand on Feb. 6 amid increasing efforts to promote “Cool Japan” youth pop culture abroad.

Japan Manga Alliance, a joint venture set up by five major Japanese publishers, will open an “animate Bangkok” store in a shopping mall in Bangkok to sell Japanese manga comic books, animation software and related character goods for local fans.

JMA said in a release it estimates demand for Japanese manga and animation-related products worth ¥5 billion to ¥6.5 billion in Thailand.

The company was established last September by Kadokawa Corp., Kodansha Ltd., Shueisha Inc., Shogakukan Inc. and Animate Co.