With demand for sake leveling off in Japan, brewers in the Nada area of Kobe are pinning their hopes on growing numbers of Asian tourists.

Foreign visitors have been increasing in number at sake museums run by brewers in Naga Gogo, the generic name of five areas between Kobe and Nishinomiya, Hyogo Prefecture, where there are many breweries. The trend is attributed to the availability of low-cost flights and the cheap yen.

Chinese, Malaysians and the citizens of other Asian nations account for a large portion of the visitors.