LAS VEGAS – Sony Corp. will reverse its shrinking presence in the smartphone markets in North America and China sometime in the future, President and Chief Executive Officer Kazuo Hirai said on Wednesday.
The company “will make headway into the markets again after gaining solid footings in Japan and other strong markets,” Hirai said in an interview on the sidelines of the International Consumer Electronics Show in Las Vegas.
Smartphones are an important product for Sony’s North American operations, but any red ink needs to be avoided, he said.
Hirai indicated that long-term efforts were needed for Sony to develop its image sensors, which it makes for digital cameras, for use in automobiles.
The company’s image sensors have higher performance than rival products, he said. But a different level of quality and quantity was needed for automobiles than what is produced for consumer electronics, he said.
Hirai dismissed concerns that demand for television sets, on which Sony puts priority, is decreasing. “There will certainly be areas of innovation that Sony can lead,” he said.