It is a weekday morning and Chung Sang-hoon, 34, is at home with his two small children, classical music playing in the background.
Fathers like Chung, who has taken a year of paternity leave from his job in sales with a big foreign company, were once so rare in male-dominated South Korea that they are called "superdads." But their ranks are growing.
"Everything is definitely worth it, from preparing breakfast for the kids to doing the dishes, because I can live for the sake of values I find important," said Chung, whose wife is a teacher.