OSAKA – Omotenashi hospitality services introduced by transportation companies in the Kansai region for foreign visitors are increasingly expected to be a model for the 2020 Tokyo Olympics.
Dong Fang, a 28-year-old staff member of a West Japan Railway Co. affiliate, works as a helping hand for foreign tourists crowding the platform of the Nara Line at JR Kyoto Station.
Fluent in Japanese and English in addition to her native Chinese, Dong helps foreign tourists get on the correct trains to visit Fushimi Inari Taisha, a Shinto shrine in Fushimi Ward famous for its thousands of vermilion torii gates and a popular tourist site.
Dong is one of the foreign staff members who can be found sitting in booths on platforms to wait for questions from tourists or walking around to actively offer assistance.
Kyoto Station began the service in April 2014 because many foreign tourists would form long lines near ticket gates to ask station attendants for directions, despite the presence of many information boards written in multiple languages.
“We recognized the demand for direct person-to-person interaction” to help foreign tourists, stationmaster Kazuyoshi Yamamoto said.
The Sakura Taxi Group, based in Fukushima Ward, Osaka, introduced a system in September enabling all of its 400 or so cabs to receive support around the clock from interpreters in Chinese and four other languages when drivers are unable to communicate with their passengers.
Each Sakura cab has a microphone-speaker attached to the sun visor above the driver’s head through which an interpreter translates conversations, which are then relayed to passengers.
“It’s almost impossible for all drivers to learn foreign languages,” a Sakura official said. “But the system helps drivers smoothly take passengers to their destinations.”
Noriko Yagasaki, an associate professor of tourism at Toyo University and a member of the organizing committee for the 2020 Olympics, has been looking at hospitality efforts by rail and bus companies in the Kansai region.
“Careful support is necessary in particular to help (each foreign visitor) use Japan’s complicated transit systems. Their (Kansai’s) methods of attending to specific needs should be introduced in Tokyo as well,” she said.
In fact, programs to help foreign visitors have already started in Tokyo, focusing on the importance of dialogue.
For example, the Tokyo Metropolitan Government began an English training program in July for volunteers who will give directions to foreign visitors and help them buy train tickets. Participants receive five two-hour lessons to learn practical English.
Some 35,000 Tokyoites and other citizens are expected to take part in the program by 2019, according to the metropolitan government.
“Visitors feel good if they are spoken to by friendly local people,” an official said. “Everyone can give good service to visitors anywhere on the street.”
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