Cinema operators are fighting to lure people away from tablets and smartphones and back into theaters, adopting enhancements to the traditional movie experience.
Toho Cinemas Ltd. has introduced what it calls a 4-D system, which adds tactile stimulation to 3-D. Three theaters in Tokyo and Saitama Prefecture have received the upgrade since April.
This summer, one of them, Toho Cinemas Roppongi Hills in Tokyo's Minato Ward, screened "Attack on Titan," a motion picture based on the popular Japanese manga series of the same name. A reporter went along for the ride.