Now readers of Playboy, the glossy men's magazine known for its nude foldouts, can honestly say they are buying the magazine for its articles.

Playboy will no longer publish nude photographs of women, the New York Times reported on Monday in an article quoting Scott Flanders, the company's chief executive.

Founder and editor-in-chief Hugh Hefner, 89, who in his trademark silk pajamas has embodied the Playboy lifestyle, agreed last month with a suggestion by top editor Cory Jones to stop publishing images of naked women, the Times said.