A shop in Sapporo aims to crack an overseas market this fall with its hand-grilled senbei rice crackers made entirely from rice grown in Hokkaido.
Samurai Senbei has gained a strong local following since it opened in January and its 39-year-old founder is confident they are ready to win new customers abroad.
"We want the world to know how tasty Hokkaido rice is," said Masahiro Sampei.