Internet users were snorting in derision after participants on a Fuji TV entertainment show wore T-shirts with a bizarre English slogan incorporating a word that some Caucasians might find offensive.

The shirts read: "No Fun No TV Do Honky." The overall phrase left viewers baffled, while the word "honky" has racial connotations.

The T-shirts were worn by individuals such as comedians and presenters taking part in a marathon entertainment show that aired Saturday through Sunday.