Japanese automakers are sticking to their targets in Indonesia in defiance of the longest sales decline in six years, resorting to steep discounts to entice tight-spending consumers into showrooms that remain stubbornly empty.
Honda Motor Co. Ltd., Nissan Motor Co. Ltd. and Mazda Motor Corp. aim to sell more cars this year than last, though overall sales to distributors have fallen each month since September and are down 17 percent in 2015.
"The decline is pretty drastic," said dealership salesman Jonatan, whose monthly average sales of Toyota Motor Corp. cars was four versus eight last year. "We certainly have to work extra hard to sell cars these days."