Kyoto Prefecture may be one of the top tourist destinations in the world, but when it comes to festival destinations, Aomori is the most popular, according to the results of an online survey conducted in Japanese by a domestic travel agency.
Nearly 30 percent of 2,508 respondents picked Aomori, where the Nebuta festival is held every summer, while some 22 percent chose Kyoto in western Japan, famous for its Gion festival, JTB Corp. said Friday.
The Nebuta festival, famous for its nightly parades of illuminated giant paper floats, will be held Aug. 2 to 7 this year. The Gion festival, best known for its parade of elaborately decorated floats, is held in July.