The man wakes up early in the morning and boots up a video game to play. While playing, he simultaneously utters his unfettered feelings into a microphone to alert hundreds of thousands of young Japanese fans that he is online and ready to rock.

This is what Gatchman does for a living. The 36-year-old player, who refuses to disclose his real name but is widely known online by his screen name, boasts more than 130,000 followers on his Twitter account.

"It's like playing sports in front of audiences," he said. "Playing video games alone is surely fun. But what's even more pleasing is when many people watch my games — the moment I become the center of attention."