The Ministry of Economy, Trade and Industry (METI) has played a leading role in Japan's participation in World Expositions since Expo Osaka in 1970. This year, METI is acting as organizer together with the Ministry of Agriculture, Forestry and Fisheries (MAFF) for the Japan Pavilion in Expo Milano 2015, which will be held under the theme of "Feeding the Planet, Energy for Life."
With "Harmonious Diversity" as our own motto in keeping with the expo's theme, the Japan Pavilion will seek to convey how the wisdom and technology cultivated through the development of Japanese food, and food culture, including fermenting methods and preservation technology, can contribute to solving issues common to all humankind such as food shortage.
METI will proactively convey the allure of Japan by showcasing traditional tableware and other craftwork, which are indispensable to Japanese cuisine, under the Cool Japan initiative.
Crafts and the techniques of the master artisans who make them are regional resources dotted throughout Japan, and we are pleased to be able to introduce them to the world. I hope this will be an opportunity for visitors to see and feel Japan, leaving them with fruitful memories and a desire to discover more.
The Japan Pavilion is now ready to welcome you. The chance to experience and share the wonders of Cool Japan awaits all visitors.
