Detroit may be where cars are made, but New York is becoming the town to show them off.

Just look around at the New York International Auto Show. Honda Motor Co. chose the Big Apple to surprise the motoring press and car buffs with a sneak reveal of the all-new Civic, one of the company's most important models. While General Motors Co. could have shown off its bread-and-butter Chevrolet Malibu and its most expensive Cadillac sedan in Detroit in January, executives instead chose New York.

For this year at least, New York is home to some of the glitziest and most important cars that the industry's big players want to show off in North America. That is in part because Detroit is where industry insiders gather, but New York is home to more affluent shoppers and influential television personalities.