Kobe Bussan Co., the operator of a supermarket franchise in Japan, is planning to open a hotel offering Japanese-style rooms at relatively reasonable prices in Manhattan, targeting group tourists and families, a company executive said Monday.

Slated for opening in summer 2017, the 91-room hotel will be located in a seven-floor building to be built in Midtown by the company and will feature a Japanese garden and some rooms with tatami mats typical of Japanese homes, according to the source.

All rooms will be equipped with toilet seats with water sprays for washing and deep bathtubs, the official said. A restaurant at the property is also expected to have a menu focused on washoku Japanese cuisine.

While Manhattan hotels are known for their high room prices, the executive mentioned plans "to offer low-cost guest rooms from $199 per room with breakfast."

The new property on a roughly 722 sq. meter plot of land is an addition to the Manhattan business portfolio of Kobe Bussan, listed on the Tokyo Stock Exchange's first section and known for its gyomu super, or business supermarkets. It has been running a Japanese restaurant, named Shabu Shabu Kobe, in Manhattan since October.

Given a lack of similar establishments in central New York City with the exception of The Kitano New York of Japan's Kitano Construction Corp. group, the new Japanese-style hotel by Kobe Bussan may draw attention from travelers.