Republican Scott Walker is cultivating an image on the nascent U.S. 2016 campaign trail as a regular guy who met his wife at a barbecue restaurant and buys discount clothes, a man-of-the-people approach that is in contrast to the more buttoned-down Jeb Bush.

Walker is road-testing the theme in his initial appearances as he considers whether to run for the Republican presidential nomination in 2016, offering an implicit contrast between himself and the wealthier and better-known Bush.

"We didn't inherit a lot from our family. We certainly didn't inherit fame and fortune," Walker told South Carolina Republicans at a luncheon in Columbia on Thursday.