Hachimenroppi Inc., a Tokyo-based venture, is growing rapidly thanks to its tablet computer-based platform for distributing fresh fish.
The company provides tablets to restaurants free of charge, allowing them to order fish based on their prospects for arrival at Tokyo's Tsukiji market, the nation's largest, and in catches at ports across the country.
Since orders are usually placed by telephone or fax, the conventional system "lacks a sense of speed and cannot meet needs of restaurants willing to create attractive menus every day," said Masanari Matsuda, president of Hachimenroppi.