Resentment has mounted so much in South Korea against what has come to be known as "gabjil," high-handedness by the rich and powerful, that parliamentarians are proposing legislation to punish some of the worst abuses.
A bill to be presented in the national assembly this month is formally called the "Conglomerates Ethical Management Special Law" but has been nick-named the Cho Hyun-ah law.
Cho, also known as Heather Cho, is the daughter of the chairman of Korean Air Lines and was sentenced last week to a year in prison for an outburst on a Korean Air plane while on the ground in New York. It was considered a severe sentence by some legal experts.