U.S. startup media company BuzzFeed Inc. says it will launch its service in Japan by the end of the year.
Founded in 2006, the online news aggregator attracts more than 150 million visitors worldwide to its website a month.
As its contents are shared on social networks such as Facebook and Twitter, BuzzFeed is growing popular, especially among young people, the company said Monday.
Recruiting reporters from established media organizations such as The New York Times and The Guardian, BuzzFeed is expanding its political and economic news coverage.
According to a U.S. media report, BuzzFeed is projected to log revenue of at least $100 million in 2014, mainly from advertising.
BuzzFeed said it has procured $50 million of funding from an investment company. It also plans to expand into Germany, India and Mexico this year.