Bald is beautiful at a new Tokyo establishment where "follicularly challenged" customers are welcomed with open arms and offered discounts not available to their hairier brethren.

The Japanese-style pub in the Akasaka district, not far from the central government offices, encourages customers to embrace their loss of hair, not hide it.

"Baldness is a very delicate issue in Japan, but in Hollywood there are a number of stars who completely ignore their hairless state and proudly carry out their work," said owner Yoshiko Toyoda.