A business founded by a Tokyo university student is turning children's drawings into one-of-a-kind toys, with some parents willing to pay more than ¥10,000 for the custom-made items.

"It's exactly the same as I drew in the picture," Masaki Gono, 6, of Komae, said after receiving a stuffed green dragon that was created based on his own drawing.

His 9-year-old sister, Terumi, shouted for joy as well. "The belly feels so soft and nice," she said as she touched the stuffed white cat that was made from her drawing.