Honda appoints first woman to board, promotes foreigner

by Yuri Kageyama

AP

Honda appointed a woman to its board for the first time and gave a major promotion to a foreigner in signs the automaker wants to change perceptions that it has a hidebound corporate culture.

Technology expert Hideko Kunii, 66, will join the board, and Issao Mizoguchi, a Brazilian of Japanese ancestry who has worked with Honda’s South American operations for nearly 30 years, has been appointed operating officer, Honda Motor Co. said Monday. The appointments need shareholder approval at a meeting set for June.

Companies have come under fire within Japan for not promoting anyone other than Japanese men. Putting women in leadership positions is a pillar of Prime Minister Shinzo Abe’s policies to revive the moribund Japanese economy.

Toyota has a foreigner on its board, American Mark Hogan, formerly of General Motors Co., but has yet to tap a woman, and it said it is not necessarily looking to promote a woman.

Honda began cultivating an international image in its early years, because founder Soichiro Honda always included global acceptance as part of his vision for the company. It was the first Japanese automaker to open a vehicle assembly plant in the United States. But the addition of Mizoguchi, 54, as one of the top executives at headquarters, as well as the appointment of Kunii, a professor at the Shibaura Institute of Technology, is a high-profile move for the company.

Kunii studied at San Jose University and the University of Texas at Austin, and previously worked for electronics maker Ricoh Co. She is now in charge of promoting gender equality at SIT, based in Tokyo.

Mizoguchi is senior vice president and director of Honda South America.

Abe has been prodding companies to promote women to corporate boards, but Honda is the first major Japanese company to follow that advice. Honda officials stressed, however, that Kunii was picked because she was the right person for the job, not because of her gender.

Among Japanese companies, Nissan Motor Co., allied with Renault SA of France, has been the most progressive in promoting diversity. Still, it has yet to appoint a woman to its board.

Asako Hoshino, a woman and management expert, is among the top Nissan executives, serving as corporate vice president. Nissan has three non-Japanese on its 12-member board, including Chief Executive Carlos Ghosn.

Japanese society is expected to lose its potential for growth and innovation if it can’t do more to encourage women to enter the workforce at a time when its population is rapidly aging and shrinking.

Women say the difficulties of finding proper child care as well as cultural expectations that women will do the housework make it tremendously difficult to pursue a career in Japan.

The tax system encourages women to stay in poor-paying part-time jobs. The lack of role models in Japan Inc. also adds to the obstacles blocking women’s efforts to move up the corporate ladder.

Boosted by a yen weakened under “Abenomics,” Japanese automakers see a great opportunity to grow overseas.

In late 2012, Honda announced ambitious plans to double its global annual auto sales to more than 6 million vehicles in five years.

  • ren

    As a woman, I am glad that I can see Women’s power is spreading gradually in Japanese society. It has been taking time yet it shouldn’t do anymore. Women got it.

    • http://getironic.blogspot.com/ getironic

      And as a woman do you ever wonder why the push for “equality” involves shoving women into high-paying, high influence, comfy jobs, traditionally occupied by men, but never into low-paying, low-influence, labor jobs such as in the fisheries industry — which is also traditionally occupied by men?

      • Allyson Larimer

        I don’t know what exactly you are basing that on but I work in a Japanese factory and almost half of our press operators are women. While women have not dominated the fishing industry (in terms of being out on boats) their are plenty of women who work in canneries and on docks. I think a lot of the “low-paying, low-influence” labor jobs that can be done by women are already being done by women.

  • Mike Wyckoff

    I was expecting a middle aged woman, and for some reason a white dude…
    I guess Japan hasn’t changed THAT much yet…

    • Mia Cooper

      I was expecting a Black woman but I guess that wouldn’t happen either.