Budget carrier Peach Aviation is stepping up efforts to win the competition for pilots as scores of new carriers enter the aviation market.

Peach, one of the low-cost carriers struggling in the increasingly competitive industry, says getting hold of pilots is one of the most vital issues for its future growth as it aims to boost the number of flights.

"Competition to recruit students aiming to be a pilot has become severer and we are actively visiting universities and holding orientations for students," said Kenji Kakujo, a 62-year-old executive officer who leads the company's flight operations department and is a pilot himself.