As editor-in-chief of the Rito Keizai Shimbun, an online newspaper dedicated to covering the cultures and industries of Japan's hundreds of small islands, Atsuko Isamoto will sometimes spend as much as half a month on one.
Isamoto, 30, founded the site at ritokei.com in October 2010 to help the denizens of these generally rustic isles promote their unique cultures, arts, cuisines and industries.
Based in Tokyo, Rito Keizai also prints a quarterly tabloid called Ritokei.