A budget hotel chain affiliated with Malaysian low-cost carrier AirAsia is seeking to draw Southeast Asian tourists to Japan after opening its first hotel in the country in August.
The Tune Hotels chain opened the 140-room hotel in Okinawa after refurbishing an existing facility and plans to open more in Tokyo and other areas by employing the management model used by budget airlines, focusing on cost-efficiencies and convenience for budget tourists.
"We are targeting a ratio of Asian tourists to total guests of 50 to 60 percent," said Shoichi Kojima, the Japan head for Tune Hotels chain Red Planet Hotels.