Vital sector helps nation drag itself out of economic slump

Tourists once again return to Portugal


The famous No. 28 tram, winding its way through the narrow streets of Lisbon, is packed.

Foreign tourists are flocking to Lisbon, as well as the southern coastal Algarve region — and that’s just the shot in the arm that the crisis-hit country needs.

“In the past few months, tourism in Portugal has seen its biggest growth in recent years,” said Economy Minister Antonio Pires de Lima of the nearly 10 percent increase.

In the first half of 2013 alone, the income generated by foreign tourists grew 8.2 percent to €3.7 billion ($4.9 billion).

There were 3.8 percent fewer visitors from neighboring Spain, which has also been hard-hit by the economic crisis.

More than making up for that, however, was the rise in the number of Americans, Germans and French visitors (16.8, 14.0 and 10.8 percent, respectively).

Christian Fievre, a retired craftsman from the French city of Orleans, strolled with his wife, Maryse, down the capital’s magnificent Avenida da Liberdade, a wide boulevard divided by a pedestrian pavement with gardens.

“We hesitated between Barcelona, Rome and Athens, but Greece is struggling,” he said. “Here, you don’t get the feeling of being in a country in crisis.

“They are going to get through it, these are hardworking people who never complain,” he added. “Traveling here is a way of helping them.”

Tourism, accounting for 9.2 percent of GDP, “is the sector that has most contributed to getting Portugal out of the crisis,” said Adolfo Mesquita Nunes, a junior economics minister in charge of tourism.

After 2½ years of recession that has wiped about 5 percent off GDP, Portugal moved back into growth in the second quarter with an expansion of 1.1 percent. The flow of tourists into the country gave a boost to national carrier TAP, which in August carried 1.11 million passengers, the highest monthly figure they have registered.

Things are also looking up in the hotel industry. “We registered between 5 and 10 percent more clients than last year, mainly from the U.S., France and Germany,” said Carlos Jesus, co-manager of the Albergaria Senhora do Monte hotel, perched on one of the seven hills of Lisbon.

In terms of takings, however, it still has some way to go before it gets back to the boom years.

In all, 3.6 million foreign tourists visited Portugal in the first half of the year, an increase of 8.1 percent.

The country had been the beneficiary of unrest in rival tourist destinations such as Egypt and Tunisia, said Frederico Costa, president of Turismo de Portugal. “Security has played an important role,” said Costa, whose organization has the job of promoting tourism in his country. “We have picked up tourists who abandoned these destinations.”

Costa said lower prices, a factor many visitors cite when explaining why they were tempted to visit, is not the most decisive criterion — especially given that room rates in the hotels are beginning to rise again.

Portugal is not comfortable with attempts to label it a “low-cost” destination: it has developed luxury hotels, built a reputation as a golfing destination and has also worked to promote cultural tourism. Eating out won’t cost you an arm and a leg, however.

“Portugal is cheaper than Japan,” said Masako Matsuda, an insurance company employee who made the 17-hour flight over from Osaka. “You eat well and the portions are enormous.”

The southern beaches have also enjoyed a revival: Visits from British, French and German tourists were all up (10.4, 37.9 and 21.8 percent, respectively).

But Eliderico Viegas, president of the AHETA, Algarve’s hotel association, added a cautionary note. “Rates of occupation have certainly increased, but the takings don’t necessarily follow,” he said. “Prices are lower and the tourists are spending less.”

  • PSV

    Portugal has indeed been a hidden gem but it’s starting to get noticed by virtue of multiple awards that start to ad up in the last couple years. All these awards are a testament to the quality of the attractions in Portugal.

    If you’re visiting the country, I recommend using services like http://www.WiserGo.com that let’s you design several travel packages with Portuguese agents, select your favorite, they will book everything and provide customer support while you’re in Portugal. Since they are local agents, they know the ins-and-outs of everything and you get to experience the country as a local!