Mirrorless the new focus at Olympus

Kyodo, JIJI

Scandal-tainted Olympus Corp. has no immediate plan to renew lineups of conventional single-lens reflex cameras, President Hiroyuki Sasa said Tuesday.

“For the time being, we have no intention” to introduce new models, Sasa said at a press conference in Tokyo, suggesting that the company will focus on mirrorless interchangeable-lens cameras amid the dominance of Nikon Corp. and Canon Inc. in the market for SLR cameras.

But the book-cooking company will continue producing existing models of SLR cameras.

On the same day, Olympus unveiled a new high-end mirrorless camera, the OM-D E-M1, which go on sale globally in October. The flagship model can make full use of lenses for SLR cameras.

After running into financial difficulties in the wake of a loss cover-up scandal, Olympus announced in a medium-term program in June 2012 that it will concentrate resources in its camera operations on mirrorless SLR models and high-end compact digital cameras.

Olympus posted an operating loss for its camera business for three straight years through fiscal 2012 that ended in March 2013. It ended the development of low-priced compact digital cameras in May.