The city of Shimanto, Kochi Prefecture, which on Monday became Japan's hottest city with a record-setting temperature of 41.0 degrees, is now rushing to capitalize on its new title with a string of unique projects.

The mercury hit the all-time high of 41.0 in the city's Egawasaki district.

Hailing the news as a potential boost to the local economy, the chamber of commerce and industry wasted no time in setting up signboards across the city proclaiming "Egawasaki, the hottest area in Japan."