SAN FRANCISCO – Motorola on Thursday introduced a keenly anticipated Moto X smartphone in a move aimed at reviving the withered mobile device maker bought by Google for $12.5 billion.
The Android-powered phone is the first Motorola smartphone created in collaboration with Google since the Internet titan completed its purchase of Motorola Mobility in May 2012.
The Moto X, due for U.S. release in late August, could be a formidable foe in a global market dominated by Samsung, the leading maker of smartphones built with the Google-backed software. It will also be available at that time in Canada and Latin America.
Moto X will have a starting price of $199 in the United States if bought along with a two-year service contract with a telecom service company.
People can visit an online Moto Maker studio to customize colors, accents, memory capacity and other aspects of handsets, which will be assembled in the United States and delivered free of charge within four days, according to Motorola.
Moto X smartphones are powered by Google’s Android software and features include sophisticated voice controls and anticipating what users might want from the Internet at any given moment.