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TV shows to get global sales push from joint body

JIJI

A public-private group will be set up in August to draw up measures for improving sales of Japanese TV programs overseas.

The public-private body will aim to increase fans of Japanese content, mainly in Asia, and produce ripple effects in many other industries, sources said.

Japan hopes to triple annual overseas sales of TV programs by 2018. The current level stands at about ¥6.3 billion.

Overseas promotion of broadcasting content is part of the government’s growth strategy released in June. The Internal Affairs and Communications Ministry plans to request hundreds of millions of yen for the TV program initiative under the fiscal 2014 budget, the sources said.

The new body will be set up by NHK, the internal affairs ministry and other government agencies, five TV networks, trading house Sumitomo Corp., and music production organizations, the sources said.

Sumitomo adviser Motoyuki Oka, who has chaired a related internal affairs ministry panel, is expected to head the new group, the sources said.

The new body will set up events abroad to broadcast Japanese TV programs intensively and establish a system to handle copyright issues, the sources said.

Japan is trying to catch up to South Korea, where the public and private sectors are strongly united in promoting overseas sales of broadcasting content. Sales of South Korean TV programs abroad are nearly three times higher than Japanese TV programs.