Yokohama taps S. Korea pop group

Kyodo

The city of Yokohama has teamed up with South Korean pop group The Tourist to boost its promotion campaign targeting the South Korean market through multimedia channels featuring the group’s new song “in Yokohama” released June 3.

Its music video highlighting the port city’s popular scenic spots and date destinations has been available on YouTube and other sites since June 13.

South Koreans have accounted for the largest segment of tourists to Japan for 13 consecutive years and is one of the most important inbound tourism markets for Yokohama.