Honda Motor Co. on Thursday unveiled a hybrid sedan at a 20 percent higher price than Toyota Motor Corp.'s gasoline-electric Camry, betting drivers will pay extra for fuel economy.
The hybrid Accord goes on sale Friday in Japan with the sticker price starting at ¥3.65 million, Japan's third-largest carmaker said in a statement. That's ¥610,000 more than the ¥3.04 million dual-powered Camry. The U.S. Accord model, whose price hasn't been disclosed, is scheduled for sale in the fall.
"Hybrid cars will be the mainstream of environment technologies for a couple of decades from now," Honda President Takanobu Ito said in Tokyo.