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‘Matcha’ on the go

NEW PRODUCTS

‘Matcha’ on the go

A portable “matcha” green tea in a bottle is on sale for those who want to taste fresh green tea without preservatives.

Nagoya-based Jatecx Co., which makes various products from green tea, is selling Haruka, a bottle with water in the bottom portion and a container with matcha powder on top. Twisting the container will release the powder, which will be mixed with the water, and thus fresh green tea will be served.

Haruka uses high-quality green tea leaves made with the traditional Gyokuro tea-making method of Yame and Hoshino, Fukuoka Prefecture. The water in the bottle is from Mount Ibuki, straddling Shiga and Gifu prefectures.

Matcha contains nutrition such as vitamin A, C and E and fiber.

Jatecx began selling Haruka at the second basement floor of Kabukiza, the kabuki theater in the Ginza district of Tokyo, on April 2.

It has since been sold at other locations, including department stores. The price is ¥500 for a 200-milliliter bottle.

Haruka is also sold on the website www.freshie.jp .

NEW SERVICES

Japan Attractions

D-Kids, Inc., a content business company, has launched the website Japan Attractions (japan-attractions.jp), designed to introduce Japanese culture to foreign visitors.

The new Web-based service provides tourists visiting Japan with information on events related to Japanese culture. It brings together and provides a wide variety of information from across Japan, straddling a broad genre of Japanese culture, such as the traditional, including ukiyo-e, kabuki and the Japanese drum “taiko,” and pop culture, food, temple and shrine festivals, and festive dances.

What the website seeks is not just having foreigners tour the so-called golden routes of popular sightseeing spots, but it hopes they will participate in Japan’s cultural events, experiencing for themselves contemporary Japanese culture, obtaining deeper understanding of and interest in Japan.

The website also introduces special features showing the changing seasons and festivals unique to Japan. The first of the forthcoming special features now available on the website concerns Mount Fuji, which will soon to be registered as a UNESCO World Heritage site. This special feature introduces, among other things, hands-on events held at Mount Fuji and exhibitions of artworks depicting the mountain.

For more information, visit www.d-kids.co.jp .