NEW YORK – Unilever claimed bragging rights Monday to the most-watched Internet commercial of all time — a three-minute study of women’s self-perception that stars a forensic artist.
The Anglo-Dutch consumer products giant said its “Dove Real Beauty Sketches” has been seen more than 114 million times on YouTube and other video platforms in more than 110 countries “to surpass all previously recorded video ads.”
It is also the most-shared video in more than a year and the third most shared of all time, the company said in a statement, citing data from Unruly Media, which tracks the popularity of viral videos.
Released last month, “Sketches” features San Francisco forensic artist Gil Zamora as he draws a number of women, sitting behind a curtain out of his view, relying exclusively on how they describe themselves to him.
He then produces a second set of drawings — invariably more flattering — based on descriptions provided by strangers. The video goes on to capture the subjects’ startled reactions upon seeing the resulting images.