Major hotelier Fujita Kanko Inc. is accelerating its global promotion, especially in other parts of Asia, to raise its profile overseas and attract more foreign guests.

"Economic growth in many Asian countries and eased (tourist) visa procedures have broadened the choice of hotels and destinations. We'll be making more efforts to enter this growing market," Fukuyoshi Kikunaga, managing director of Fujita Kanko, said in a recent interview.

The company is aiming to profit from the growing number of foreign travelers to Japan, according to Kikunaga. The number of foreign tourist arrivals in February reached a record high for the month at around 730,000, up 33.1 percent year on year, thanks to the depreciation of the yen, the Japan National Tourism Organization reported earlier.