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Sweden scraps new word ‘ungoogleable’ rather than bow to Google pressure

AFP-JIJI

The Language Council of Sweden said Tuesday it had removed the word “ungoogleable” from its 2012 list of new words because it refused to give in to the U.S. company’s demands to include the word Google in the definition.

The list of new words in the Swedish language came out in December, including the term “ogooglebar,” which was defined as something “which cannot be found on the Internet with the use of a search engine.”

The Language Council said Google had since then repeatedly contacted it to insist that the definition include a mention of the company’s name. “Google has referred to legislation that protects trademarks and wants the Language Council to change the wording of the definition, introducing the name Google into the definition and adding a disclaimer where we point out that Google is a trademark,” Council chief Ann Cederberg said. “We have neither the time nor the desire to engage in the long, drawn-out process Google is trying to initiate. Neither do we want to compromise and change the definition of ‘ogooglebar’ to the one the company wants.”