The push for strict new limits on how Internet companies collect and use consumer data in Europe has hit stiff resistance from U.S. industry groups and the Obama administration, dimming hopes that the effort could lead to expanded privacy safeguards for users worldwide.

Privacy advocates have embraced a bill before the European Parliament as their best chance to win a range of protections that have failed to gain political traction in Washington.

The sprawling nature of the information economy means that standards imposed in Europe likely will affect consumers everywhere, possibly giving them new power to block collection of their personal information and demand that it be deleted from existing files.