The president of Sony (China) Ltd. said the firm plans to increase its sales in China by 10 percent or more in fiscal 2013, which starts in April.

Nobuki Kurita said Tuesday Sony's recent sales in China have recovered to the level before consumers boycotted Japanese goods to protest the Japanese government's purchase in September of three of the China-claimed Senkaku Islands in the East China Sea.

Sony's sales in China for fiscal 2012 are expected to fall by around 10 percent from slightly less than ¥500 billion in the previous year. The company said the decline is also attributable to a downturn in the Chinese television and digital camera markets amid an economic slowdown in the country.