Even James Bond and Spider-Man can't rescue Sony Corp.

In "Skyfall," actor Daniel Craig's 007 uses Sony's Xperia T smartphone, while Andrew Garfield's title character in "The Amazing Spider-Man" wields an Xperia X10 Mini Pro. The two movies, released by Sony this year, have grossed more than $1.7 billion combined, compared with the company's $10 billion in total losses during the past four fiscal years.

Such blockbuster promotion notwithstanding, Sony says sales of its Bravia TVs, Cyber-shot cameras, PlayStation game consoles and Handycam video recorders may drop this fiscal year.