SAN, FRANCISCO – Twitter on Monday added Instagram-style smartphone photo sharing features after the Facebook-owned service made it impossible for Internet users to integrate its images into tweets.
“Starting today, you’ll be able to edit and refine photos, right from Twitter,” the globally popular one-to-many messaging service said in a blog post.
“Every day, millions of people come to Twitter to connect with the things they care about and find out what’s happening around the world,” it added. “As one of the most compelling forms of self-expression, photos have long been an important part of these experiences.”
Twitter said its partner, Aviary, is powering “filters” and other effects for images using the latest Twitter applications for Apple iPhones or smartphones running on Android software.
A social media feud between Twitter and Instagram escalated over the weekend as the popular smartphone photo-sharing service made it impossible for Internet users to view its images in tweeted messages. Instagram, which has some 100 million users, is seeking to route photo viewers to its own website, where it has the potential to make money from ads or other mechanisms, instead of letting Twitter get the benefits.
Previously, Instagram pictures that were shared in messages tweeted from smartphones could be viewed unaltered at Twitter.
Twitter indicated in a status update Sunday that Instagram had “disabled photo integration with Twitter” and that “as a result, photos are no longer appearing in Tweets or user photo galleries.”
Last week, Instagram had made it more difficult to view pictures in tweets, with the images cropped from posts called Twitter Cards. By Sunday, the images were no longer viewable.
The moves escalated the battle between the smartphone app Instagram, which was acquired by Facebook this year, and the popular Twitter messaging service.
Instagram cofounder Kevin Systrom told a Paris conference last week that the move was part of a shift by the photo app to direct more users to Instagram.
Instagram rose to stardom with the help of Twitter, but has distanced itself from the messaging service since being acquired by leading social network Facebook.
Facebook completed its acquisition of Instagram in September. The original price was pegged at $1 billion, but the final value was less because of a decline in the social network’s share price.
Instagram last month was given a Facebook spin with the roll-out of online profiles that let people showcase themselves and photos they have taken using the smartphone application.
People can share their profiles with whomever they wish, as well as “follow” other Instagram users, commenting on or expressing “likes” for pictures.
A distinctive feature of Instagram is that it allows people sharing smartphone snaps to enhance them with image filters to create artistic effects, such as mimicking the look of historic types of film.